Conversion · Service 22/27

WhatsApp & Loyalty Automation

In many markets, customers read WhatsApp far more than email. Set up right, this channel both lowers support load and brings the second order — set up wrong, it becomes intrusive and your number gets blocked.

Group
Conversion
First deliverable
Channel setup and template approvals
Ongoing
Monthly campaign and flow maintenance

Who this service is for

  • «Customers message us on WhatsApp and we answer one by one.»Once order status and shipping questions are automated, the support team has time for the real questions.
  • «Our email open rate is low.»In many markets, WhatsApp read rates are well above email. The same message, a different channel.
  • «People who buy once never buy again.»Bringing in a second order costs far less than bringing in the first — but it doesn't happen by itself.

What's included

01WhatsApp Business API setup

Official channel, verified business profile and message template approvals.

02Transactional notifications

Order confirmation, shipping info and delivery notification. Takes care of the biggest item in support load.

03Win-back flows

Automated reminders for cart abandoners and customers who haven't ordered in a long time.

04Loyalty program

Points, tiers or exclusive access — whichever suits the category.

05Segmented campaigns

Sending to an opted-in list, by segment. Not bulk sending.

06Consent and block management

Consent flow, opt-out path and complaint tracking. Keeping the number from being blocked is a technical discipline.

How we work

Setup

The official channel

API, verified profile and template approvals. A line run from a personal number doesn't scale.

Automation

Transactional first

Order and shipping notifications first: the most useful and least intrusive messages.

Loyalty

The second order

Win-back and loyalty setups only open once the transactional side is settled.

On this channel, consent isn't a technical requirement; it's a commercial asset. Once a number is blocked, it doesn't easily get through again.

What we measure

ReachRead rate

The share of messages sent that are actually read. This is the channel's real strength.

RevenueChannel revenue

Order revenue coming through or triggered by WhatsApp.

WorkloadAutomatically answered question rate

The share of requests resolved without ever reaching the support team.

HealthBlock and opt-out rate

These two numbers set the frequency limit.

What you get

  • Live WhatsApp channelVerified profile, approved templates, connected store.
  • Automated flow setTransactional notifications and win-back flows.
  • Loyalty setupProgram rules and what customers see.
  • Monthly channel reportRead rate, revenue and health indicators.

Which tools we use

Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.

Channels
WhatsApp Business APIApproved solution provider
Store
ShopifyWooCommerce
Automation
Flow designSegment definitions

Frequently asked questions

Can't we just run it from our personal number?

It works at small scale, then hits a wall: no template sends, no automation, several people can't reply at the same time, and the number can get blocked for bulk sending. The official API solves all three problems at once.

Will customers be annoyed?

Transactional messages hardly ever bother anyone; the real risk is in marketing sends. That's why we set frequency by watching block and opt-out rates, and we never send to lists without consent. The channel's value ends the day it's abused.

Who pays the setup costs?

WhatsApp's per-message charges and the solution provider subscription are outside the partnership fee and are billed directly to your account. We take no commission on them; setup and management are within scope.

Take it on its own, or as part of a partnership.

WhatsApp & Loyalty can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.