Website & Custom Development
Not every need fits an off-the-shelf platform. A corporate site, a campaign landing page, a B2B dealer portal or a custom flow sitting on top of the store — where it doesn't fit, we write software.
- Group
- Infrastructure
- First deliverable
- Architecture and prototype
- Ongoing
- Release-by-release development
Who this service is for
- «We have a store but no corporate presence.»Dealers, suppliers and corporate customers look at the corporate site, not the store. They're not the same thing.
- «Our campaigns get lost on the product page.»A single-purpose landing page turns the place the ad lands into the campaign itself.
- «Our dealers still order via WhatsApp.»Taking B2B orders through a portal cuts both errors and phone traffic.
What's included
A separate face for brand story, production, sustainability and corporate communications.
One message, one action. Where ad traffic lands without scattering.
Dealer-specific pricing, ordering and account tracking. Replaces orders taken over the phone.
Calculators, configurators, booking or bundle builders that an off-the-shelf theme can't do.
Core Web Vitals targets and keyboard/screen reader compatibility are built in during development.
Post-launch updates, monitoring and intervention.
How we work
Page flow
Which page answers which question, and in what order visitors move through — on paper first.
Design and development
An interface true to the brand's karat is designed and developed against speed targets.
With measurement
It goes live with analytics and conversion tracking in place; data flows from day one.
A site's job isn't to look pretty; it's to carry the brand and sell. We don't trade one off against the other.
What we measure
Target: under 2.5 seconds on mobile. Speed isn't a technical detail; it's a conversion item.
Whether the landing page does its own job — a form, a search or a cart.
Keyboard, contrast and screen reader checks. Not just a legal requirement — a commercial one.
Number of technical tickets opened in the first thirty days. A measure of handover quality.
What you get
- Source codeWith repository access. The code stays with you.
- Admin panelContent and campaign areas you can edit yourself.
- Technical documentationSetup, deployment and dependencies — enough for another team to take over.
- Measurement setupAnalytics and conversion tracking, working on launch day.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
JavaScriptStatic site frameworks
FigmaFrequently asked questions
We already have a store — do we need a separate site?
Most brands don't need one, and if it's unnecessary we'll tell you. Here's when it is needed: when the store is built for selling, but dealers, corporate customers or the press are looking for something else at the same address. Squeezing two different jobs onto one page weakens both.
Can we edit it ourselves afterwards?
Yes, it's built that way. Content, campaign and product areas stay editable from the admin panel; we don't hand over a setup where you have to come back to us for every change.
Does the code stay with us?
Yes. Repository access is yours, and it stays that way after the partnership ends. Technical documentation is also handed over so another team can take over — we don't lock anyone in to us.
Related services
This service can be booked on its own, but it works best together with these three:
Setup, migration and theme development on Shopify and Shopify Plus. Built by our own development team.
InfrastructureIntegrations & Automation
ERP, accounting, shipping, marketplaces and stock: handing manual work over to systems.
ConversionCRO & Analytics
Conversion optimization, A/B testing, tracking infrastructure and decision-ready reports.
Take it on its own, or as part of a partnership.
Website & Custom Development can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.