Social Media Management
Social media isn't a broadcast channel; it's the brand's public character. We make sure that character speaks with the same quality every day.
- Group
- Production
- First deliverable
- Channel strategy and calendar
- Ongoing
- Daily community, monthly calendar
Who this service is for
- «We post, but the account isn't growing.»Content produced just to fill the calendar lowers reach. Posting when there's something to say works better.
- «We reply to messages days later.»Response time is the cheapest and most neglected lever of brand perception.
- «When the person running the account changed, the voice changed too.»If the brand voice isn't written down, it depends on a person. When that person leaves, part of the brand leaves too.
What's included
What to do on which channel. You don't have to be on every channel, but you do have to be consistent on every one you're on.
The monthly calendar runs tied to the production line; delays don't pile up.
Replying to comments and messages in the brand voice; boundaries are set in the first month.
Running the social side of influencer and brand partnerships.
Jumping quickly on trends that fit the brand; skipping those that don't. The second matters more.
Not a data dump but a list of decisions: what to scale, what to drop.
How we work
Defining the character
The brand voice is tied to a guide: what it laughs at, what it responds to, what it doesn't share.
Calendar and production
A monthly calendar is set up; the production line runs without delays.
Analysis and iteration
Whatever worked gets scaled; the report isn't a data dump, it's a list of decisions.
Follower count is a vanity metric; a brand's job on social is to be remembered and to build up trust.
What we measure
A far more meaningful signal than likes: the content was judged worth keeping or passing on.
How fast you respond to comments and messages. The cheapest and most neglected lever of brand perception.
Whether the social account is doing its commercial job.
How closely the follower base matches the actual buyer base.
What you get
- Channel strategyWhat each channel is for, which format goes where.
- Monthly content calendarWhat, when and for which message.
- Brand voice guideReply tone, boundaries and what to do in a crisis.
- Monthly decision reportWhat to scale and what to drop.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Instagram
TikTok
YouTube
Pinterest
LinkedIn
Meta Business SuiteScheduling tools
Figma
Adobe Creative CloudFrequently asked questions
How many posts do you publish a day?
We don't set a target number. We post when there's something to say; content produced just to fill the calendar wears out the brand and lowers the account's reach.
Who replies to comments and messages?
Community management is within scope. We reply according to the brand voice guide; questions needing product, stock or order details are routed to your team — the line between the two is set in the first month.
Will our follower count grow?
Probably, but we don't set it as a goal, and we never go near bought growth. Rather than a hundred thousand followers who don't buy, we prefer the ten thousand people who think of you first in your category.
Related services
This service can be booked on its own, but it works best together with these three:
Product shoots, video, UGC management. Everything is checked against the brand's karat before it goes live.
ProductionInfluencer PartnershipsChoosing the right names, contracts, briefs, content rights and measuring the real return.
ConversionCustomer Experience & Support
Support flows, return policy, review management and the post-purchase experience.
Take it on its own, or as part of a partnership.
Social Media Management can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.