Content & Production
From product shoots to ad videos, from the UGC network to post-production — everything produced passes a brand karat check before it's published.
- Group
- Production
- First deliverable
- Shoot plan
- Ongoing
- Seasonal shoots, monthly production
Who this service is for
- «We shoot our product photos on a phone.»Depending on the category, that may be fine — but the higher your price band, the more image quality translates directly into perceived value.
- «We can't keep up with new visuals for ads.»A shortage of creatives is the most common — and least noticed — cause of declining ad performance.
- «Every shoot comes from a different agency, and none of them look alike.»When production is scattered, nobody is holding consistency; the brand drifts a little with every batch.
What's included
Studio, location or styled set — depending on the category. Planned at the start of the season, shot in one day.
Format, length and pacing per channel. Different channel versions from the same shoot.
Creator selection, briefing, delivery and usage-rights tracking.
Tying every piece of content to a funnel stage and a message. Nothing is shot for nothing.
Retouching, color, editing and format exports.
Every piece is tested against the brand standard; what doesn't pass isn't published.
How we work
What it serves
Every piece of content is tied to a funnel stage and a message; nothing is shot for nothing.
Shooting and editing
Studio, location or UGC — whatever the format, the same visual language.
Passing the karat check
Before publishing, every piece is tested against the brand standard; what doesn't pass isn't published.
An abundance of content doesn't make a brand; consistency does.
What we measure
The number published, not shot. Content waiting in a folder counts as not produced.
How many days an edit can stay live before its performance drops.
How many people watch to the end — whether the first three seconds did their job.
The share of real user content in the total. Studio work doesn't build trust; usage does.
What you get
- Shoot planWhat will be shot, on which day, for which campaign.
- Asset libraryEdited outputs and raw files, with usage rights held by you.
- Format setExports of each asset sized for each channel.
- Karat check notesAssets that weren't published, and why.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Adobe Creative CloudColor gradingRetouchingFrequently asked questions
Where do the shoots take place?
It depends on the product: studio, styled living space or outdoors. We draw up the shoot plan at the start of the season and capture content for several campaigns in a single day — piecemeal shoots are both expensive and slow.
Do we need to send product samples?
Yes, we need samples before the shoot. Shipping and sample costs are on you; after the shoot we send the products back or use them as you instruct.
Do we keep the raw files?
Yes. Raw footage is delivered along with the edited assets. The usage rights are yours, and you can keep using them after the partnership ends.
Related services
This service can be booked on its own, but it works best together with these three:
Static, video and UGC ad assets produced and tested against a hypothesis.
BrandPackaging & Label Design
Box, label, inner print and the unboxing moment: the one place where the brand speaks physically.
ProductionSocial Media Management
Content calendar, community management, one brand voice across every channel.
Take it on its own, or as part of a partnership.
Content & Production can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.