GEO — AI Search Visibility
Customers no longer ask "which brand should I buy?" in a search box but to ChatGPT, Gemini or Perplexity — and the answer is a single paragraph. If your name isn't in that paragraph, your ranking position no longer matters.
- Group
- Demand
- First deliverable
- AI visibility audit
- Ongoing
- Monthly mention report
Who this service is for
- «We do well on Google, but ChatGPT never mentions us.»Ranking in search and being mentioned in an AI answer aren't the same thing; answer engines choose their sources by other signals.
- «Our competitor shows up in recommendations; we don't.»AI learns which brands to list in a category from how the brand is mentioned across the rest of the web.
- «Customers research a lot before buying.»For considered, expensive or trust-heavy products, the question is now "which is the best?" — and the answer comes as a list.
What's included
A fixed set of questions customers in your category would ask; who gets mentioned in which answer engine, and with which source.
AI crawlers' access to the site, robots rules, llms.txt and machine-readable pages.
Product, organization, FAQ and contact information defined consistently with schema markup.
Comparison and guide pages that answer the question in the first sentence: content fit to be quoted.
The brand being mentioned correctly in third-party sources that answer engines trust — press, guides, forums.
The brand's name, description and details being identical everywhere. Conflicting information leads AI to skip the brand.
How we work
Where are we mentioned?
A question set is defined; the brand's and competitors' mention status in each answer engine is recorded.
Strengthening the source
Technical access, schema and content gaps are closed; sources where you should be cited are listed.
The same questions, every month
The question set is asked again unchanged; change is tracked in numbers.
A search engine shows ten links; AI gives a single answer. Not being in that answer is more invisible than being on page two.
What we measure
The percentage of questions in a fixed set where the brand appears in the answers.
How often, and in what position, the brand is listed compared with competitors in the same answers.
Which pages answer engines cite as sources when they mention the brand.
Separating visits and sales from ChatGPT, Perplexity and similar tools in GA4.
What you get
- Visibility auditQuestion set, mention table per answer engine and competitor comparison.
- Technical fix listWhat to change in access, schema and page structure, in order of priority.
- Content and citation planAnswer pages to write and third-party sources where you should be mentioned.
- Monthly mention reportChange measured with the same questions; what worked and what didn't.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
ChatGPT
Gemini
Perplexity
Claude
Google Search Console
GA4
Google Merchant CenterFrequently asked questions
Will you get our brand to the top spot in ChatGPT?
No — nobody can guarantee that: answers vary by question, user and model. What we do is build the conditions that let answer engines find your brand, understand it correctly and trust it — and show the results in numbers every month using the same set of questions.
How is it different from SEO — do we need both?
The foundation is shared: an accessible, fast, well-structured site. The difference is the yardstick — SEO looks at rankings and clicks, GEO at being mentioned within the answer. GEO can't be built on weak SEO, which is why we handle both together for most brands.
How soon will we see results?
The effect of technical fixes shows within weeks; content and citation work takes months. Answer engines update their sources at different speeds, so we take a baseline measurement in the first month and report change against that line.
Related services
This service can be booked on its own, but it works best together with these three:
Technical SEO, category and product page optimization, content built around search intent.
BrandBrand Strategy
Positioning, message architecture, category analysis, defining the brand's karat.
ConversionCRO & AnalyticsConversion optimization, A/B testing, tracking infrastructure and decision-ready reports.
Take it on its own, or as part of a partnership.
GEO — AI Search Visibility can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.