Cross-Border Selling & Amazon
For a brand established in its home market, going abroad means a second market with the same product. The hard part isn't the product but the infrastructure: a store opened before currency, tax, shipping and returns are set up loses money.
- Group
- Demand
- First deliverable
- Market and cost analysis
- Ongoing
- A setup that expands as markets open
Who this service is for
- «We get orders from abroad, but we can't sort out shipping.»If the demand is already there, the setup just hasn't been done. This is the easiest international launch: a market where demand is ready.
- «We want to get onto Amazon but don't know where to start.»Amazon is a world with its own rules: listings, inventory, warehousing and advertising each have to be learned separately.
- «Growth in our home market has slowed.»For a brand nearing the ceiling in its category, a second market can deliver a bigger return than a third channel.
What's included
Which country, which channel. Demand, competition, shipping costs and regulation are read together.
Setting up language, currency, tax and pricing on the store side.
Account opening, listing quality, inventory planning and choice of warehousing model.
Shipping model, customs documents and returns flow — with costs visible in advance.
Accepting international payments and the route for bringing revenue back home.
Localization, not translation: units of measure, size charts, payment habits and tone of voice.
How we work
The reality of costs
Cost per product is worked out including shipping, customs, commission and returns. This table alone settles most market decisions.
One market, set up right
The first market is set up fully: language, payments, shipping, returns and support. A half-built market doesn't even produce data.
The next market
The second market opens once the first is stable. Three markets at once means three half-done jobs.
When selling abroad, the product travels but trust doesn't. In a new market the brand starts from zero — and the karat has to be right there too.
What we measure
What's left per country after shipping and customs.
The two items that cause the most surprises abroad.
The gap between what's promised and what's delivered — it directly affects conversion.
The new market's share of total revenue and its growth rate.
What you get
- Market analysis reportWhich market, why and at what cost.
- Live multi-market storeLanguage, currency, tax and shipping rules connected.
- Amazon listing setTitles, images and attributes that follow category rules.
- Operations guideShipping, customs documents and returns flow, in writing.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Shopify Markets
WooCommerce multi-currency
Amazon Seller Central
EtsyFrequently asked questions
Do we need to set up a company?
It depends on the market and the model; some channels let you sell from your home country, others require a local legal entity. That's a question for an accountant and a lawyer — we identify the requirement and advise you to make the decision with your specialist. We don't provide tax advice.
Should we use FBA on Amazon?
It depends on product weight, margin and turnover speed. FBA improves delivery times and conversion, at the cost of storage and holding fees. We run the comparison on your own product data and present it in writing.
How many markets should we start with?
With one. The mistake we see most often abroad is opening in five countries at once and reaching enough volume in none. Becoming stable in one market is cheaper, and it teaches you how long the next one will take.
Related services
This service can be booked on its own, but it works best together with these three:
Setup, migration and theme development on Shopify and Shopify Plus. Built by our own development team.
DemandMarketplace ManagementAmazon, eBay, Zalando and more: listing quality, pricing strategy, advertising and operations.
BrandE-commerce Growth Consulting
Unit economics, channel mix and growth plan: where the numbers will come from, in writing.
We’ve written about this
The end of de minimis: what the US and EU changes mean for DTC brands
For years, small parcels crossed borders with little or no duty. The United States ended that in August 2025, and since July 2026 the EU charges a €3 duty per item category on low-value parcels. Who loses, who gains, and what to change now.
· 4 min read→ Cross-borderSelling into the EU from the US or UK: VAT, IOSS, product safety and accessibility
The EU is one single market for customers but not for paperwork. VAT, product safety, accessibility and the new parcel duty all apply before your first sale. A practical checklist for US and UK brands.
· 4 min read→Take it on its own, or as part of a partnership.
Cross-Border Selling & Amazon can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.