Notes from the field, ideas you can use.
Practical, sourced articles on AI search, checkout, marketplaces, import rules and selling across borders — written for brands that already sell.
How to get your brand recommended by ChatGPT and AI search
Shoppers no longer only type “best organic baby towel” into Google — they ask ChatGPT, Gemini or Perplexity, and get one paragraph back. What decides which brands are in it, and what you can do about it.
· 5 min read→ Cross-borderThe end of de minimis: what the US and EU changes mean for DTC brands
For years, small parcels crossed borders with little or no duty. The United States ended that in August 2025, and since July 2026 the EU charges a €3 duty per item category on low-value parcels. Who loses, who gains, and what to change now.
· 4 min read→ ConversionCheckout abandonment: where DTC brands lose the sale
Roughly seven in ten carts never become orders. Some of that is window shopping, but a large part is caused by the checkout itself. The reasons shoppers give, and a practical order in which to fix them.
· 4 min read→ MarketplacesAmazon or your own Shopify store? How to run both without one eating the other
Amazon gives you customers on day one and charges for the privilege. Your own store keeps the margin and the relationship, but you have to bring the traffic. The question is rarely “which one” — it is how to give each channel the right job.
· 4 min read→ Cross-borderSelling into the EU from the US or UK: VAT, IOSS, product safety and accessibility
The EU is one single market for customers but not for paperwork. VAT, product safety, accessibility and the new parcel duty all apply before your first sale. A practical checklist for US and UK brands.
· 4 min read→ AIAI in e-commerce: 6 uses that actually work today
Every agency deck has an AI slide. The question for a brand owner is simpler: what does it change in my store this month? Six uses that save real time or money, and the limits worth knowing.
· 4 min read→Let’s look at your brand together.
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