SEO & Content Marketing
Traffic that ends when the ads switch off is rented. Search traffic grows slowly but stays where it lands — and compounds like interest. The two don't replace each other; they sit side by side.
- Group
- Demand
- First deliverable
- Technical SEO audit
- Ongoing
- Monthly content and technical maintenance
Who this service is for
- «All our traffic comes from ads.»If revenue stops when ads stop, the brand has no demand of its own. Search traffic is the only organic channel that reduces that dependency.
- «We write blog posts, but they don't turn into sales.»The most common reason is that the post doesn't match search intent. Selling a product to someone looking for information is as fruitless as making someone looking for a product read an article.
- «Our category pages aren't on Google.»In e-commerce, the real gains are in category and product pages, not the blog — and most brands leave those empty.
What's included
Crawlability, indexing, site speed, structured data and mobile friendliness.
The main source of converting traffic in e-commerce. Titles, copy, structured data and internal links.
Which keyword belongs to which page. Writing two pages for the same keyword weakens both.
Content written for search intent, in the brand's karat. No copy written just to stuff keywords.
Passing weight between pages — the cheapest and most neglected item.
Product, review, FAQ and breadcrumb markup. Enlarging the space you take up in search results.
How we work
Technical foundation
Can the site be crawled, is it indexed, is it fast enough? If the foundation is broken, producing content is wasted effort.
Intent matching
Every target keyword is tied to one page; overlapping ones are merged.
Pages and content
Commercial pages first, then informational content. If the order is reversed, the return comes late.
SEO isn't a fast channel, and be wary of anyone who sells it that way. Being slow doesn't make it bad — and it compounds just as slowly.
What we measure
Traffic from people who don't search for the brand name. Where real growth comes from.
The position of money-making pages for their target keywords.
How many published pages show up in search.
Turning incoming traffic into revenue. Traffic on its own isn't a metric.
What you get
- Technical audit reportIssues found, with their impact and priority.
- Keyword–page mapWhich page targets which keyword.
- Content calendarWhat will be published, in what order, for which intent.
- Monthly visibility reportChanges in rankings, traffic and conversion.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Google Search Console
GA4Rank tracking toolsFrequently asked questions
How soon will we get results?
The effect of technical fixes can show within weeks; content and authority take quarters. It varies by category and competition, and we don't promise dates. From the first month, what you'll see isn't rankings but the list of issues that have been fixed.
Do you produce content with AI?
We use it as a tool, not as a writer. Every piece of content passes through the brand's karat and is edited by a human. Mass-produced, identical copy harms both readers and search — it seems to scale in the short term, then comes back as a mass drop.
Do you buy links?
No. Bought links can work in the short term, but they put the risk of penalties on the brand, and we don't carry that risk. We prefer to earn links through content, partnerships and press — slow, but not taken back.
Related services
This service can be booked on its own, but it works best together with these three:
Search, Shopping, Performance Max and YouTube: intent capture and remarketing.
ProductionContent & Production
Product shoots, video, UGC management. Everything is checked against the brand's karat before it goes live.
DemandGEO — AI Search Visibility
Getting your brand mentioned in ChatGPT, Gemini and Perplexity answers: visibility audit, technical fixes and citation building.
Take it on its own, or as part of a partnership.
SEO & Content Marketing can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.