Your brand's digital side, end to end, at one table.

We take over the entire digital side of e-commerce brands that already have revenue: strategy, identity, content, store, ads and sales channels — all in one team.

Was ₺380,000 ₺0 Home textiles · 14 months · monthly revenue

Official partnerships
Shopify PartnerShopifyPartner Meta Business PartnerMetaBusiness Partner Google PartnerGooglePartner TikTok ShopTikTokShop

Our name comes from a thousand-year-old stone.

A touchstone — mihenk taşı in Turkish — is the hard, black stone jewelers use to test the karat of gold. The gold is rubbed on the stone, and the streak it leaves is placed next to alloys of known karat; if the colors match, the karat is clear. The four colors you see on this site come from those four alloys.

A brand, just like gold, has a karat.
  1. Rub
    The metal is rubbed on the stone.

    For us, that's the first month of working together: for the first time, we put what the brand says, what it sells and what the customer understands on the same table.

  2. Compare
    The streak is placed next to known samples.

    We measure your brand not by what it says about itself, but by where it actually stands in its category.

  3. Brand
    The number emerges.

    Which channel says what, where does the karat slip, where should you start? That's what you walk away with at the end of the discovery call.

For manufacturers

You know how to make it. Selling is another job.

You do what you know best: making things. Getting the product directly to end customers is a completely different expertise. We build and run your entire digital sales line for you, from brand identity to the checkout screen. On a separate page, we explain step by step how we build your own brand without upsetting your distributors.

01Brand & IdentityBrand Strategy · Brand Identity · Packaging
02Store SetupShopify · Website · Payments
03Ads & DemandMeta · Google · TikTok · Marketplaces
04Content & CROContent & Production · Ad Creative · CRO
05LoyaltyEmail & SMS · WhatsApp · Customer Experience

Each stage maps to one or more of the twenty-seven services in our catalog. Call us in for a single job or for the whole line; we're glad to do either.

Are you a manufacturer?

Distributor conflicts, operations, pricing, your first collection… We've answered everything you might be wondering on our page for manufacturers.

For manufacturers
Catalog · 27 services · 7 groups

Start with one job, and we'll grow the rest together.

From brand strategy to store setup, from ads to account protection. We're here for a single job too: a logo, a store build, a disabled account. But because these jobs are connected, we mostly work in full partnerships. We decide together on the discovery call which suits you.

2 services

Protection

As a brand grows, it meets two new headaches: accounts getting disabled and others using its name. Either can stop sales overnight; we're with you on both.

2 services

Company formation

The first obstacle to selling abroad is often not marketing but the company. Stripe, Shopify Payments and some marketplaces require a company registered in a supported country; we handle that side from formation to annual filings so you can focus on selling.

Our catalog grew by 17 new services this year; the marked ones are new. To see them all one by one, head to the Services page →

New this year · 17 new services

The catalog has grown; our care hasn't changed.

Brands no longer grow from a single channel: the store is on one platform, part of the sales on marketplaces, customer conversations on WhatsApp, ads across three different dashboards. That's why we expanded the catalog — so you don't have to split every job across different agencies.

You can take the new services in two ways as well: as a standalone project or within a partnership. If you're a partner, we decide together which ones to activate based on your brand's needs.

Storefronts we built

This team built twenty-nine stores.

The development team that built these storefronts and the team that will look after your brand work under the same roof; we don't outsource store builds. Every one is live and clickable. Rather than taking our word for it, step into a store and look around yourself.

These are store setup and development projects, not brand management cases; building a store and getting a brand's karat right are different jobs. You can see the numbers of stores we manage a little further down, straight from the dashboard. If you're curious about a store in the strip, we're happy to explain on the call exactly how much of it we did.

Channel map

One brand, four channels.

Today an e-commerce brand sells in four different places at once, and each has its own rules. Hand all four to four different agencies and your brand starts speaking with four different voices. We run all four with one voice.

Channel 01 Your own store

The channel with the highest margin and the only one where customer data stays with you. Setup, speed, conversion and loyalty all happen here. The real job of the other three channels is ultimately to bring customers here.

ShopifyWooCommerce
Channel 02 Marketplaces

It offers a ready-made crowd and, in return, takes a share of your margin and your relationship with the customer. Set up well, it becomes your fastest-growing channel; entered without a plan, it competes with your own store.

AmazonEtsy
Channel 03 Social & content

Where people first discover your brand: Meta, TikTok and content creators. A sale often starts here and ends on another channel, so judged on its own this channel never gets the credit it deserves.

InstagramTikTokYouTubeMeta Ads
Channel 04 International

The same product in a second market. The hard part isn't the product but the infrastructure: a store launched before currency, tax, shipping and returns are sorted out loses money. That's why we always start with a single market.

Amazon GlobalEtsyShopify Markets

We don't open all four channels at once. We decide together which comes next by looking at your profit per order, because every new channel brings its own workload.

One product, six markets. The storefront adapts to each market's language, currency, payment methods and reading direction. Click a flag to see what we set up for that market below.
Koyu Yeşil Örgü Kazak 1.850,00 ₺ Kargo 1–3 gün · KDV dahil Sepete ekle
Checkout stepTürkiye
Koyu Yeşil Örgü Kazak × 1
1.850,00 ₺
Shipping
Yurtiçi Kargo · 1–3 business days
Tax
VAT (KDV) included in the price
Total
1.850,00 ₺
Siparişi tamamla
Language & direction
TürkçeLeft to right
Currency
TRY · ₺
Payment
iyzicoPayTRVisaMastercardInstallments
Shipping
Yurtiçi Kargo1–3 business days
Tax
VAT (KDV) included in the price

It's not just translation that changes. In the UK, a sweater becomes a "jumper" and a cart a "basket"; in the US, sales tax is added at checkout, not in the price; without Klarna and SEPA in Germany, installments in Türkiye or mada in Saudi Arabia, checkout is left half-finished. We think through every one of these details when we build the store.

The industry's habit, our rule.

We're not praising ourselves here; every row is a behavior you can check. On the left, what's common in the industry; on the right, how we work. You can verify it without working with us — we explain how a little further down.

Account ownership Common practiceThe ad account is opened in the agency's Business Manager; when you leave, the data history stays behind. MihenkEvery account is opened in your name. Even if we part ways, the accounts, data and pixel history stay with you.
Guarantees Common practiceResults are guaranteed, with nothing in the contract to back it up. MihenkWe don't guarantee results; if someone does, we'd suggest being a little cautious.
References Common practiceThe website shows glowing quotes whose authors can't be verified. MihenkWe don't publish testimonials. We give you our clients' phone numbers so you can call and ask whatever you like.
Reporting Common practiceAn automated dashboard export lands in your inbox: forty metrics, not a single decision. MihenkOur reports are short and clear: what we learned, what we're changing, what we need from you.
Scope Common practiceReady-made packages get sold, so you pay for work you don't need. MihenkIf you want a single job, that's all we do. In a partnership, we choose together which services to include based on your brand's needs.
Bad news Common practiceA bad quarter gets smoothed over in the charts; the conversation only happens if the client brings it up. MihenkIf the numbers aren't going as expected, we start that conversation before you ask.
Parting ways Common practiceLeaving is made hard: access sits with the agency, files sit with the agency, code sits with the agency. MihenkNo penalty clause. Code, creatives, raw files and accounts stay with you; 30 days' notice is all it takes.

Numbers come before claims.

Stores we manage · last 30 days · August 26 – September 26, 2026
Analytics dashboard, 26 August – 26 September 2026: gross sales ₺3,230,661.57, 1,950 orders, returning customers 11.51%, total sales ₺2,513,887.25
Store 1 · straight from the dashboard · click to enlarge
Analytics dashboard, 26 August – 26 September 2026: gross sales ₺2,442,569.44, 1,436 orders, returning customers 6.89%, total sales ₺1,959,134.37
Store 2 · straight from the dashboard · click to enlarge

Now let's look at your numbers together.

Send an inquiry

You don't have to take our word for it.

You won't find glowing testimonials on our site; a sentence with no verifiable author doesn't tell you much. Instead, we open up ways for you to check for yourself. All before you sign, with no commitment.

  • 01

    Talk to our current clients

    We give you their numbers, you call. We don't sit in on the call and we don't tell you what to ask. You choose who to talk to as well; if we chose, it wouldn't mean much.

  • 02

    Let's open the ad account live

    Not a screenshot — the account itself. You see spend, date range and number of sales together on one screen, because showing them separately is the best-known way to make a number look better than it is.

  • 03

    See the case data at the source

    On the call, we open the revenue figures on this page together, straight from the Shopify dashboard. Uncropped screen, unfiltered date range. At our client's request the brand name stays hidden — the numbers don't.

  • 04

    Ask for a sample from the brand book

    See what kind of document we deliver before you sign. We send a real section with names removed — not just the cover, the content itself.

  • 05

    Get the draft contract in advance

    We send it right after the call so your lawyer has time to review it. There won't be a single clause you see for the first time on signing day.

None of this requires signing a contract first. We don't expect you to decide until you feel confident.

Team

The people you meet do the work.

The team you meet on the discovery call is the team that works on your brand. We don't hand your work to someone you've never met; we take care of your brand ourselves.

Atakan Cebecioğlu

Atakan Cebecioğlu

Co-founder

Efe Akel

Efe Akel

Co-founder

First, let's see where you're stuck.

Where we start depends on where your brand is struggling today. Most brands are in one of the three situations below; we find yours together in the first half hour of the discovery call.

  • The brand is scattered The product is good and sales are there, but every channel says something different and selling without discounts is hard. We start with the Brand group: positioning, identity, packaging. Before moving to ads, we clarify what you're saying — otherwise ads just amplify the wrong message.
  • The infrastructure can't keep up The store is slow, orders are processed by hand, stock doesn't match across channels and the support team answers the same question all day. We start with the Infrastructure group. In this situation, raising the ad budget only makes the problem bigger.
  • Demand has stalled The foundation is solid and the brand is clear, but growth has stopped. We open the Demand and Conversion groups together: while opening a new channel, we also improve how visits turn into sales, because a new channel on its own raises costs first.

If none of these three fits — everything is in place and you just need an extra pair of hands — we'll tell you that too. In that case there's no need for a partnership; we take on the work you need as a standalone project.

Answers before you even ask.

Can I hire you for a single service?

Of course. We deliver each of the twenty-seven services in our catalog on its own, as a project — for example a logo, a Shopify store setup or recovering a disabled ad account. These projects don't require a 12-month commitment, and because the scope is clear, we can discuss the price on the first call. A full partnership is a bit different: we take over your brand's digital side and run the work you need with the same team over the long term.

Why is there no price list for partnerships?

Because in a full partnership we don't sell the same package to everyone. The fee becomes clear after the discovery call, based on your brand's situation and needs — not because we're shy about numbers, but so we never quote you the wrong one. Fixed-scope work does have published prices: you'll find the US and UK company formation packages on their own pages.

Why a 12-month commitment?

This applies only to the full partnership. A brand doesn't settle in three months; even when the first results come early, a lasting perception takes six months to a year to form. The commitment is a promise on our side too: we dedicate our team's time to your brand for twelve months.

Do you guarantee results?

No, and we'd rather say so up front. If you meet an agency that guarantees results, be a little cautious. What we can promise is our method, experienced people doing the work themselves, and our track record. If you like, you can also speak directly with our current clients.

Do you also work with our competitors?

We might be; if so, we'll tell you on the first call before you ask. We don't have a one-brand-per-industry rule, because several brands can grow in the same category at the same time. But your positioning, creatives, data and strategy sessions never pass to another brand — that's written into our contract.

How does the handover from our current agency work?

We dedicate the first month to handover and getting to know each other: we collect access, set up data and tracking, and take over running campaigns without interruption. Your ads don't stop during this time.

Do you only work with e-commerce brands?

Mostly, yes. Our job is turning e-commerce brands that already sell into brands people actively choose. We don't limit ourselves to particular industries; what matters to us isn't your category but whether you're ready for the journey.

No price list, just clear logic.

Standalone projects are priced per project: the scope is clear, so we can discuss the figure on the first call. For a full partnership we don't offer one-size-fits-all packages, so we can't quote a ready-made price — but we can explain exactly what drives it. That way you can roughly estimate where you stand before we talk.

Factor

Breadth of scope

Just the brand side, or your entire digital sales operation, from store setup to loyalty? How many of the twenty-seven services you need is the biggest factor in the price.

Factor

Production volume

How many creatives, shoot days and videos per month? Strategy work is fixed; production scales with volume. We decide together how much you need.

Factor

Starting point

A brand built from scratch and one with ten years of history to untangle don't take the same effort. The workload of the initial handover month carries into the first three months.

Result A proposal tailored to you In writing, after the discovery call.

Included in the partnership at no extra charge

  • Strategy sessions and monthly reporting
  • Ad account management and optimization
  • Brand consistency audits and brand book updates
  • Tracking setup and maintenance
  • Creative revisions
  • Emergency response

Ad spend and subscriptions for the tools you use (such as Shopify or Klaviyo) are not included in the partnership fee; they are paid directly from your account and we add no commission on top. If a shoot needs a location, talent or special equipment, we share the cost in writing upfront and get your approval.

You've sent the form. What happens next?

Five steps, about two weeks. We never ask for a fee or a commitment along the way; you can stop at any point before the proposal.

  1. Inquiry

    5 minutes

    Just fill in the short form below. We don't store your details on a server: the form turns what you write into a ready-made WhatsApp message that you see before sending. You can also email us if you prefer.

    From youyour brand name, website and what's bothering you
  2. Initial review

    Within 48 hours

    We review your brand, your website and what you wrote, and prepare for the call. Within 48 hours we get back to you to schedule the discovery call.

    From younothing at all
  3. Discovery call

    45 minutes

    Online or face to face in Istanbul. No sales pitch: we ask our questions and answer yours. By the end, we both know whether to move forward.

    From youhaving the decision-maker on the call
  4. Scope & proposal

    3–5 business days

    Which services we'll activate, the production volume and the timeline for the first 90 days reach you in writing. The price reflects the scope; if it doesn't fit your budget, we rework the scope together instead of haggling.

    From youreading the proposal and asking whatever is on your mind
  5. Contract & handover

    1 week

    We sign the 12-month partnership and the handover begins. We also manage the transition from your current agency.

    From youaccount access and one person to sign off

Let's meet.

Fill in the form and we'll get back to you within 48 hours. We read every message and reply to each one personally.

Reply within 48 hours 45-minute discovery call Written proposal in 3–5 business days

The form opens as a ready-made WhatsApp message · Prefer email? merhaba@mihenk.agency

We know your karat.

Send an inquiry Reply within 48 hours · Istanbul