E-commerce Growth Consulting
Growth isn't a channel job, it's a math job. Raising the ad budget before acquisition cost, profit margin and repeat purchases line up does nothing but speed up the losses.
- Group
- Brand
- First deliverable
- Unit economics table
- Ongoing
- Monthly plan-vs-actual review
Who this service is for
- «Revenue is growing, but no money is left.»When profit melts while revenue grows, it's almost always a unit economics problem. Do the math first, then set the budget.
- «We increase ad spend, but sales don't grow at the same rate.»The channel may have hit saturation. Instead of adding money to the same channel, it may be time to open a second one.
- «We don't know which service to invest in.»Packaging, ads or the website? The answer is written in the numbers — a decision made on a guess gets corrected once a year.
What's included
The real profit per product: cost, shipping, returns, fees and ad share included. Most brands see it here for the first time.
The real cost per new customer and how long it takes to earn it back.
What a customer brings in after the first order. This sets the ceiling for acquisition cost.
How the budget is split across channels and each channel's saturation point.
Distinguishing when a discount is a tool and when it's a habit.
Which service opens in which quarter, how much investment it needs and which number to watch.
How we work
Building the numbers
Order data, cost tables and ad spend are combined in a single model. Built on your own data, not assumptions.
Where it's stuck
Is the leak in acquisition, conversion or repeat purchases? Each needs a different solution.
Order and budget
Which service opens first and its expected return are written down. If the order is wrong, even the right work arrives too late.
Revenue is vanity, profit is sanity, cash is reality. A growth plan that doesn't show all three in the same table is a wish list.
What we measure
What's left per product after variable costs. The single number growth decisions rest on.
Whether the value of a customer justifies what you pay to win them.
How many months it takes to recover acquisition cost. The number that really drives cash flow.
How dependent revenue is on the largest channel. If it's high, what's building up isn't growth but risk.
What you get
- Unit economics modelBuilt with your own data, with scenarios you can test.
- Channel mix recommendationWhere the budget goes, when and how much.
- 12-month planQuarter by quarter: services, investment and expected impact.
- Monthly readingOne page comparing plan with actuals.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
GA4Ad dashboards
Looker StudioFrequently asked questions
Will this contradict the numbers from our accountant?
It doesn't conflict, but it isn't the same thing either. Accounting records the past; we build a forward-looking model for decisions — ad share, return rate and shipping cost are allocated per product. If an item doesn't match when we feed the model with your accounting data, we resolve that first.
Is this a separate service outside the partnership?
Both work: it can be booked as a separate consulting project or within a partnership — in a partnership, it's usually what we do in the first month. If you book it separately, know this: doing the math and leaving the execution to someone else is the best-known way for a plan to stay on paper.
Do you also prepare investor decks?
We can design the deck, but we don't give investment advice and we don't promise to raise capital for you. What we build is a growth plan; you and your accountant decide how to present it to investors.
Related services
This service can be booked on its own, but it works best together with these three:
Positioning, message architecture, category analysis, defining the brand's karat.
ConversionCRO & AnalyticsConversion optimization, A/B testing, tracking infrastructure and decision-ready reports.
DemandMarketplace Management
Amazon, eBay, Zalando and more: listing quality, pricing strategy, advertising and operations.
Take it on its own, or as part of a partnership.
E-commerce Growth Consulting can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.