Influencer Partnerships
Influencer marketing isn't buying followers; it's borrowing trust someone else has built. Done with the wrong name, what you borrow is distrust.
- Group
- Production
- First deliverable
- Shortlist and budget plan
- Ongoing
- Tied to campaign periods
Who this service is for
- «We paid an influencer, and nothing happened.»Usually the cause isn't the name but the setup: the wrong brief, the wrong timing or an unmeasured result.
- «We don't know how many followers our creator should have.»Follower count is the weakest indicator. Audience overlap and comment quality are far more decisive.
- «We wanted to use the content, and it turned out we had no rights.»If usage rights aren't in the contract, good content is published once and disappears. This is the most common mistake.
What's included
Reviewing audience overlap, engagement quality and past partnerships.
Detecting inflated followers and engagement. Work done before any payment is made.
What will be published, how long it stays up, whether it can be used in ads — in writing.
A brief that carries the brand's karat without spoiling the creator's voice. Balancing the two is the job itself.
Meeting paid partnership labeling and ad disclosure requirements.
Real return through tracking links, discount codes and brand search lift.
How we work
The right name
Audience overlap and engagement quality are reviewed; a fake follower check is run.
A written framework
Scope, delivery, usage rights and payment terms are set down in a contract.
Reading the return
Direct sales through codes and links, plus the change in brand search volume.
The real return of an influencer partnership is often not the sales that week, but the content you keep afterwards and the lift in brand searches.
What we measure
Trackable sales from the partnership. Incomplete on its own, but necessary.
The change in search volume for the brand name during the partnership.
The fee paid divided by the number of usable pieces of content you keep.
How closely the creator's audience overlaps with your buyer profile.
What you get
- ShortlistVetted names, with reasoning and an estimated budget.
- Contract templateIncluding usage rights and delivery terms.
- Content archiveAssets with usage rights secured, ready for use in ads.
- Campaign results reportDirect and indirect return read together.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Spark Ads
Meta paid partnership labelFrequently asked questions
Our budget is small — can we still do it?
Yes — it can even be more efficient on a small budget. Working with creators who have few followers but a clearly defined audience gives better results in most categories than paying the same money to one big name — and leaves you with more usable content.
Do you work with celebrities?
It depends on the category and budget. But let's say this upfront: in most cases a celebrity name brings awareness, not sales. If you're expecting sales, names with a narrow audience and high trust work better — and we present the comparison in numbers.
Can payment be a product swap?
It can, and it's often used at small scale. Expectations shrink accordingly: in a product-swap deal you have less say over delivery time and content quality. We still recommend getting usage rights in writing.
Related services
This service can be booked on its own, but it works best together with these three:
Content calendar, community management, one brand voice across every channel.
ProductionAd Creative Production
Static, video and UGC ad assets produced and tested against a hypothesis.
DemandTikTok Ads ManagementTikTok Ads and TikTok Shop: driving demand with creative made in the platform's own language.
Take it on its own, or as part of a partnership.
Influencer Partnerships can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, they run alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.