Google Ads Management
Meta sparks curiosity; Google captures the moment of decision. We run the side that turns search intent into revenue: Search, Shopping, Performance Max and YouTube, all with one team.
- Group
- Demand
- First deliverable
- Account and feed audit
- Ongoing
- Weekly bid and search term maintenance
Who this service is for
- «People search for our product but can't find us.»If there's search volume and you're not showing up, it's the cheapest lost traffic there is: the intent already exists.
- «We have a Shopping campaign, but nobody touches the feed.»Shopping ad performance largely comes down to product feed quality; campaign settings come second.
- «Money goes into Performance Max, and it's not clear where it ends up.»PMax transparency comes from setup: asset groups are separated, exclusions managed by hand, the channel breakdown reported separately.
What's included
Conversion tracking, value passing and enhanced conversions. An account that measures wrongly learns wrongly.
Keyword architecture, match types, negative list maintenance.
Optimizing the title, image, category and attribute side of the product feed.
Separating asset groups, exclusions and making the channel breakdown visible.
Reach and reminder layers on top of the profitable core.
Defending your brand searches if competitors bid on them — and not wasting budget if they don't.
How we work
Get the numbers right first
Conversion tracking and value passing are set up — an account that measures wrongly learns wrongly.
Intent campaigns
Search and Shopping gather the traffic closest to purchase.
PMax and YouTube
Reach layers are added on top of the profitable core; budget is allocated according to the signal.
Meta sparks curiosity; Google captures the moment of decision. Managed by one team, the two budgets start to feed each other.
What we measure
How visible you are when someone who doesn't know you searches. This is where growth comes from.
In how many relevant searches your products appear; whether the losses are due to budget or rank.
Broken down by campaign type — an average on its own is misleading.
How the Performance Max budget splits across search, shopping and YouTube.
What you get
- Account and feed auditGaps in structure and products, ranked by impact.
- Keyword architectureWhich group targets what, and where the negatives sit.
- Feed improvement listFields to fix, product by product.
- Monthly decision reportChannel breakdown and next moves.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Google Ads
YouTube Ads
Google Merchant CenterFeed management tools
GA4
Google Tag ManagerEnhanced conversionsFrequently asked questions
Should we advertise on our own brand name?
If competitors bid on your name, yes; if they don't, usually no. We answer this by looking at the search results, not by assumption, and write the decision and its reasoning in the report.
Isn't Performance Max a black box?
Out of the box, largely yes. That's why we separate asset groups, manage exclusions by hand and report the channel breakdown separately. We don't leave budget in a campaign we can't see into.
Is a Google budget managed differently from Meta?
Yes. On Google you capture existing demand; on Meta you create demand. That's why the ceiling of a Google budget is set by your search volume; once you approach it, adding money raises costs, not revenue.
Related services
This service can be booked on its own, but it works best together with these three:
Facebook & Instagram: full-funnel setup, creative testing cycles, scaling.
DemandSEO & Content MarketingTechnical SEO, category and product page optimization, content built around search intent.
ConversionCRO & AnalyticsConversion optimization, A/B testing, tracking infrastructure and decision-ready reports.
Take it on its own, or as part of a partnership.
Google Ads Management can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.