Meta Ads Management
Full funnel on Facebook and Instagram: we introduce cold audiences to the brand and turn interest into demand, and demand into loyal customers. The creative testing cycle runs weekly.
- Group
- Demand
- First deliverable
- Account audit report
- Ongoing
- Weekly creative cycle
Who this service is for
- «We run ads, but we don't know what they're doing.»Budget spent without proper measurement isn't learning, it's just spending.
- «An ad that once worked great doesn't work anymore.»Creative fatigue is the most common cause of decline on Meta, and it's preventable: the next winner has to be found before the current one wears out.
- «We increased the budget, and costs went up too.»Scaling isn't raising the budget. If audience, creative and bid structure don't open up together, costs climb non-linearly.
What's included
Business Manager organization, pixel and Conversions API setup. An account that measures wrongly learns wrongly.
Separate messaging and budget logic for cold, warm and hot audiences.
Every week new concepts compete; winners get budget, losers retire.
Producing UGC, static and video ad assets — there's no testing without something to test.
Audience setup and exclusions based on the high-value customer profile.
Growing without breaking the profitable core; intervening based on signal, not daily.
How we work
An X-ray of the account
The existing account, pixel health and past performance are reviewed; we find where the money is leaking.
Campaign architecture
The funnel is rebuilt: the right audience, the right message, the right order.
Test–measure–scale
Every week new creatives compete; winners get budget, losers retire.
An ad's job isn't to get clicks; it's to introduce the brand to the right person with the right sentence — sales are the result.
What we measure
Revenue generated per unit of ad spend. Read together with scale and profitability, not on its own.
How many new concepts are tested per month. A tired ad is more expensive than a bad ad.
The real cost of winning a new customer — separated out from sales to existing customers.
From view to cart, from cart to checkout. This shows which step the blockage is at.
What you get
- Account audit reportWhat the current setup gets wrong, in order of importance.
- Campaign architectureWhat each campaign does and why the budget sits there.
- Weekly creative queueThe next tests and which hypothesis each one tests.
- Monthly decision reportNot a data dump: what we learned, what we're changing.
Which tools we use
Every account is opened in your name and the licenses are yours. When we part ways, the tools and the data stay where they are.
Meta Ads ManagerMeta PixelConversions API
GA4
Figma
Adobe Creative CloudUGC creator networkFrequently asked questions
Is our ad account opened under you?
No — the account stays in your Business Manager; we get access as a partner. If the partnership ends, the account, its data history and the pixel stay with you — there's no such thing as a migration.
How many creatives do you test per month?
We don't give a fixed number; it varies by budget and category. The rule is this: when a winning concept is found, testing doesn't stop, because every winner has a limited lifespan. The next winner has to be found before the current one wears out.
What happens if the account gets shut down?
We run the appeal process. To reduce that risk from the start, we stay away from claims that skirt policy limits — a short-term bump in clicks isn't worth putting the account at risk.
Related services
This service can be booked on its own, but it works best together with these three:
Static, video and UGC ad assets produced and tested against a hypothesis.
DemandGoogle Ads Management
Search, Shopping, Performance Max and YouTube: intent capture and remarketing.
ProtectionDisabled Account Recovery
Appeals for disabled ad accounts, pages and BM, removing the cause, and keeping it from happening again.
Take it on its own, or as part of a partnership.
Meta Ads Management can also be done as a standalone project: clear scope, clear timeline, no 12-month commitment. In a full partnership, it runs alongside the other work your brand needs, handled by the same team. We decide together on the discovery call which suits you.