Brand identity
Logo, colour and type system, plus guidelines showing how to use them on printed items such as the sign, appointment cards and information leaflets.
Industries · Dental practices and clinics
Help patients find what they need at first glance.
Opening hours, address, dental team, contact. That’s usually what people look for on a clinic website. From brand identity to the website, from dentist-approved information content to photo and video, we build your clinic’s digital presence in line with health promotion rules.
Where clinics struggle most online.
When we talk to clinics, the same four issues keep coming up.
Information differs everywhere.
Opening hours say one thing on the Google profile, another on the website and nothing at all on Instagram. Patients can’t tell which is right, so they either call or give up.
The site is hard to use on a phone.
People looking for a clinic are usually on their phone. When calling, getting directions or sending a message takes more than a few taps, they switch to another tab.
Unclear what can be shared.
Advertising healthcare services is prohibited, and promotion and information have limits too. When those limits aren’t clear, accounts either go silent or post risky content.
The look doesn’t reflect the clinic.
One logo on the sign, another colour on the appointment card, a third typeface on the website. A scattered look doesn’t convey the care you put into your work.
What we do for your practice.
You can take each item on its own. Most clinics start with brand identity and the website.
Clinic website
Fields of service, the dental team, opening hours, address and contact. The last-updated date and editor contact details the regulation requires appear on the page; one tap to call, get directions or send a message on a phone.
Dentist-approved information content
We plan oral and dental health information together with your dentist, put it into plain language and visualise it. Under the regulation, information is given by an authorised health professional; every piece is published with the dentist’s approval, from the clinic’s own account.
Photo and video
The clinic premises, the team and dentist portraits. The regulation prohibits images of patients during medical procedures, so we build the shoot plan around that from the start.
Contact channels
The same phone, WhatsApp, contact form and map details everywhere; welcome texts for incoming messages. No promotional message is sent to a patient without their consent.
What do you actually get?
The scope is set in the quote. These are the deliverables we prepare most often for clinics.
- Logo and brand identity guidelines
- Designs for the sign, appointment cards and patient information leaflets
- A clinic website that works well on phones, with an admin panel
- A dental team page, with main and sub-specialty titles only
- Dentist-approved information articles and visual templates
- Photos of the clinic, the team and the dentists
- Call, WhatsApp and directions links; a contact form linked to the privacy notice
- The same address, hours and contact details on the Google Business Profile as on the website
We discuss the limits of health promotion from the start.
In Turkey, the Regulation on Promotion and Information Activities in Health Services was renewed on 12 November 2025. We plan clinic work according to this regulation and the Ministry of Health’s guidance.
Promotion and information the regulation allows
- Address, contact details, opening days and hours
- The specialties in which patients are accepted
- Dentists’ main and sub-specialties and academic titles
- Health-protecting and health-promoting information about the field of service
- The last-updated date and the editor’s contact details on the website
What we don’t do for clinics
- Advertising and paid, sponsored promotion campaigns
- Announcements of prices, discounts, campaigns or gifts
- Promotion based on patient thanks or satisfaction reviews
- Promises about treatment results, success rates or patient numbers
- Images of patients taken during medical procedures
Before-and-after images are subject to strict conditions under the regulation: the patient’s consent form, the same setting and shooting conditions, the dates of the procedure and the photo, a mandatory warning text and publishing with interactions turned off. We don’t put such content in our plans on our own initiative; the decision is your dentist’s. The regulation also allows limited sponsored promotion in the first month after opening; in that case too, we check compliance together.
Sources (in Turkish): Official Gazette, 12.11.2025, No. 33075 · Ministry of Health, Frequently Asked Questions (November 2025). This section is not legal advice; the clinic and the dentist are responsible for the compliance of what is published — consult your legal adviser where needed.
Related work.
We don’t yet have client work with dental clinics that we can publish. The concept below was prepared to show what the approach on this page looks like; it wasn’t made for a real clinic.
How we work.
Four steps from first message to launch. At each step, we tell you upfront what we need from you.
Step 01
Introduction
We review your current website, Google profile and accounts, and set priorities together on a 45-minute call.
Step 02
Scope & proposal
The work to be done, the approval steps expected from the dentist and the timeline are set out in the written quote; we send it within 3–5 business days.
Step 03
Production
Identity, website and content are produced; information texts are submitted for the dentist’s approval before publishing.
Step 04
Publishing
The site goes live. If you like, we handle updates and information content monthly.
Frequently asked questions.
Do you manage ads for our clinic?
No. In Turkey, advertising healthcare services is prohibited, and the regulation has largely closed off sponsored promotion for domestic audiences too. So we don’t run ad campaigns for clinics; we work on identity, the website, information content and contact channels.
Who writes the information content?
The knowledge comes from the dentist; we plan it, put it into plain language and visualise it. Under the regulation, information may only be given by authorised health professionals, so no content is published without the dentist’s approval.
Can we show patient reviews on the site?
In domestic promotion in Turkey, thank-you messages and satisfaction statements from patients or their relatives cannot be used for promotion. We don’t build a review section on the site or use review quotes.
Do you build foreign-language sites for health tourism?
Promotion aimed at audiences abroad follows separate rules in Turkey: an authorisation certificate from the Ministry, a separate website or account for foreign audiences and the HealthTürkiye logo are some of them. If you hold that certificate, we can discuss a setup that follows those rules.
Can you fix our current website without rebuilding it?
Yes. First we list the current site’s information structure, how it works on phones and what’s missing from a regulatory point of view. Looking at that list, we decide together whether it needs a rebuild or a fix.
Request a quote for your practice.
Your industry is preselected in the form. Your practice’s name and one contact detail are enough; we’ll get back to you within 48 hours.
- 48 hoursto get back to you
- 45 minutesdiscovery call
- 3–5 business dayswritten quote
We’ve received your request.
We’ll get back to you within 48 hours by phone or email, using the details you gave us. If you want to add something, there’s no need to send a new request — we can talk about it when we reply.